long identity

Yūgen is a Japanese concept describing a profound, mysterious beauty, difficult to put into words. Like a dream or vision, it is something that is not visible for the outside world but a feeling that constantly provides and drives stirring energy within you. 

It’s the same feeling you get when someone’s style, art, or music is so effortlessly captivating that you experience it on a deeper level. It’s not just about looking good or sounding cool. This energy comes from being truly yourself, understanding who you are, and being at peace with that. 

Yūgen is a space where real, authentic people come together to connect, inspire, and push each other toward their best selves. The people who already embody this mindset will set the tone, and those who aspire to it will naturally grow into it. 

When people wear the brand, they aren’t just putting on clothes — they’re stepping into a sense of confidence and belonging in a community that wants to create and grow!  

In the future, I envision Yūgen as a platform for expression. While I’ll continue designing the pieces, the message behind them will be shaped through collaboration with artists, musicians, and visionaries from the community who share the same mindset.  

I would love to see how different creatives will interpret and express the brand’s message through their own mediums. I also look forward to learning how their mindset was shaped and what experiences influenced their journey. My pieces will become a way for like-minded people to recognize each other without speaking—like a secret code. 

short identity

Yūgen is the beauty of the unexplainable. Felt in nature, art, and effortless self-expression. It’s that deeper, emotional feeling you can experience in style, music, or creativity. True confidence comes from knowing yourself and living authentically, inspiring others without trying. Yūgen isn’t just clothing, it’s a movement. A space for us to connect, grow, and elevate each other. When you wear it, you step into a community that gets it.